About Berchtold
We build the system real estate teams run on.
Berchtold is the Real Estate DXP for teams and brokerages.
MCP from day one. The contact at the center.
Most brokerages run on many tools that do not share a brand, a record of each client, or a set of rules. AI makes that worse when each tool guesses on its own.
Berchtold starts with your brand and the rules you set. It links your CRM, email, deals, content, and agents, so people and AI work from the same context.
We started with MCP (Model Context Protocol) on day one and grew the app around it. Every app feature is available through MCP, with the same permissions and brand rules.
Use your personal agent or AI chat of choice. The goal is a 360-degree client view. Relationships, email, deals, notes, and activity connect back to the contact, so each interaction adds context for the next.
Berchtold's moat is the governed knowledge it builds over time. It starts with the brand. It grows with each client, message, deal, post, and result.
Who builds it
Brett Berchtold, Principal
Brett leads Berchtold. He is a two-time Sitecore MVP in Digital Strategy. He has run the kind of platform and content work most teams are still planning.
Consulting
Consulting is our second track.
Berchtold also offers senior marketing strategy consulting. We work like an insider: hands-on, direct, and accountable to outcomes.
Berchtold also serves businesses outside real estate. Real estate tools are opt-in for each workspace and do not change how other workspaces work.
Your martech is capable. Your marketing is not using it. Berchtold also offers senior marketing strategy consulting.
View ServicesYour next step
See Berchtold with your own brokerage.
Bring your workflow and your AI of choice. See how every app feature works through MCP and how client context connects back to the contact.