About Berchtold
We build the system real estate teams run on.
Berchtold is the AI operating system for real estate teams and brokerages.
Start with the brand. Build from there.
Most brokerages run on many tools that do not share a brand, a record of each client, or a set of rules. AI makes that worse when each tool guesses on its own.
Berchtold starts with your brand and the rules you set. It links your CRM, email, deals, content, and agents, so people and AI work from the same context.
Berchtold's moat is the governed knowledge it builds over time. It starts with the brand. It grows with each client, message, deal, post, and result.
Who builds it
Brett Berchtold, Principal
Brett leads Berchtold. He is a two-time Sitecore MVP in Digital Strategy. He has run the kind of platform and content work most teams are still planning.
Consulting
Consulting is our second track.
Berchtold also offers senior marketing strategy consulting. We work like an insider: hands-on, direct, and accountable to outcomes.
Berchtold also serves businesses outside real estate. Real estate tools are opt-in for each workspace and do not change how other workspaces work.
Your martech is capable. Your marketing is not using it. Berchtold also offers senior marketing strategy consulting.
View ServicesPurpose-built for real estate
See Berchtold with your own brokerage.
Tell us how your team works today. We will show you how it runs on one brand, one record of each client, and one set of rules.