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BerchtoldBerchtold

How We Work

Three engagements.
One progression.

Each engagement is designed to stand alone or build on the previous. Most clients start with the Assessment. What happens next depends on what it finds.

02

Project-based · 6–12 weeks

Web Design & Development

A website built to convert — not just look good. Design and development that reflects your business, loads fast, and gives search engines exactly what they need. Built on a CMS you can actually manage.

Starting at $5,000

Talk About Your Website

What you get

  • Custom design grounded in your brand and audience
  • Responsive development — built for every device and screen
  • CMS setup and training so your team can take over
  • Performance optimization — Core Web Vitals, page speed
  • SEO foundation built in from day one
  • Analytics integration and goal tracking setup

03

Monthly retainer · Ongoing

Content Strategy

Content that serves both humans and search engines. A clear editorial direction, consistent production, and distribution that extends reach — without the bloat of a content factory.

Starting at $2,000/month

Build a Content Strategy

What you get

  • Content audit — what's working, what's not, what's missing
  • Keyword and topic research tied to real search demand
  • Editorial calendar aligned to business priorities
  • SEO-optimized content creation — articles, pages, guides
  • GEO content optimization for AI-generated answer visibility
  • Performance tracking and quarterly strategy review

Common Questions

Before you reach out.