The Real Estate DXP.

A DXP is one platform for every client experience you deliver. Most DXPs stop at the website and the marketing. Berchtold also runs the CRM, email, and the deal itself, from first visit to closing day. Relationships, email, deals, and activity connect back to the contact to build a 360-degree client view. Every app feature is available through MCP, so you can work with your personal agent or compatible AI chat of choice, under your brand rules.

No. Berchtold includes contacts, deals, and email, so it can replace a separate CRM. You can also start with one part, such as social posts, and turn on the rest later. Free standard onboarding connects one standard CRM and imports your brand and core rules. After that, every agent, automation, and AI tool works from the same brand rules and client history.

Agents get one place for their clients, deals, email, and tasks. Many updates take one tap. An agent answers a question on the record, or from a link in the deal review email, and can undo the answer for 10 minutes. Berchtold works in a phone browser and sends push notifications. The app is in English, German, Spanish, Italian, and Chinese. Admins set roles, so each agent sees what they need.

Berchtold is not the chatbot. It gives the AI your brand, your rules, and your client history. Each suggested update shows the note, email, or contract it came from. Missing data stays missing. Agent drafts are checked against your brand rules, and actions such as publishing wait for your approval in your Inbox.

The brokerage does. Records belong to the workspace, not to one agent. Agents see their own book unless an admin gives them access to all records. When an agent leaves, an admin moves their records and open tasks to another agent in one step. An admin can export your contacts at any time.

Start from an automation template, such as birthday or home anniversary greetings and reminders. Templates cover leads, deal tasks, client care, and staying in touch, and you can rename the labels that group them. A brokerage program can run for every agent, and each agent can turn it off for their own contacts. Each email uses your brand and goes from your own domain after you verify it.

Each contact keeps its first and latest source, with UTM values, and each deal links to its contacts. Each new deal keeps the source and campaign that brought in its main contact, and you can filter deals by them. Campaign reports show opens and clicks and leave out clicks from security scanners. Connect Google Analytics and Search Console to see traffic and search results.

Solo Agent is $199 a month for one agent seat. Team is $499 a month and includes five seats. Each added seat is $49 a month.

Both plans come monthly or yearly. Pay for a year and get two months free, on added seats too. That makes Solo Agent $1,990 a year, Team $4,990 a year, and each added seat $490 a year.

Brokerage is for larger firms with many offices or teams. Contact sales for a quote.