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Purpose-built for real estate

Your brand. Your clients.
One operating system.

Berchtold is the AI operating system for real estate teams and brokerages. It starts with your brand and the rules you set. It links your CRM, email, deals, content, and agents. It tracks what each step leads to. People and AI can then see the whole business, act with full context, and learn from what works.

Get Started See the product
See every deal by phase, from first inquiry to closing. Harbor & Main Realty, fictional demo data.
Pipeline · Harbor & Main Realty (Demo)
The Berchtold deals board with real estate deals in lead, active, under contract, and closed columns.The Berchtold deals board with real estate deals in lead, active, under contract, and closed columns.

See every deal by phase, from first inquiry to closing. Scroll across the image to see the full screen.

Actual Berchtold app screens from Harbor & Main Realty. The brokerage, people, and properties are fictional example data.

Works with the tools
your team already uses.

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The governed brand

Berchtold is not the chatbot. Berchtold is what makes the chatbot understand and run the brokerage.

Use Berchtold directly or through your preferred compatible AI interface. Your assistants, your agents, and the AI tools your team already uses all work from the same brand, records, and rules. Outside AI tools connect through MCP.

For team leaders

One brand. One record of each client. One set of rules.

Your team runs on many tools. Berchtold links them to one brand, one record of each client, and one set of rules.

Every draft is checked against your brand rules before it ships.

  • Lead flow routed to the right agent
  • Follow-up with the full client history in view
  • Lead source kept on every deal, through closing
Berchtold for teams
See every deal by phase, from first inquiry to closing. Harbor & Main Realty, fictional demo data.
Pipeline · Harbor & Main Realty (Demo)
The Berchtold deals board with real estate deals in lead, active, under contract, and closed columns.The Berchtold deals board with real estate deals in lead, active, under contract, and closed columns.

See every deal by phase, from first inquiry to closing. Scroll across the image to see the full screen.

For brokerages

Every agent. Every office. The same brand.

Your agents write listings, emails, and posts every day. Berchtold holds the brand and the rules, so every piece and every AI tool follows them.

Brand rules are versioned. You can see which rules were in effect when any piece was made.

  • Roles for agents, team leads, and admins
  • Email and templates in your brand
  • Records stay with the brokerage when an agent leaves
Berchtold for brokerages
Build email from published templates, in your brand. Harbor & Main Realty, fictional demo data.
Email · Harbor & Main Realty (Demo)
The Berchtold email builder with a just-listed email open on the canvas.The Berchtold email builder with a just-listed email open on the canvas.

Build email from published templates, in your brand. Scroll across the image to see the full screen.

Every step tracked

See what each step leads to.

From the first inquiry to closing day, each email, task, and deadline stays with the deal. You can see what each step led to.

Execution creates Signal, and Signal enriches what Berchtold understands next.

  • Contract deadlines and tasks on the deal
  • Suggested updates from contracts, which you review
  • Results that shape the next decision
Deals and transactions
Keep the property, the parties, and every contract deadline on one deal. Harbor & Main Realty, fictional demo data.
Transaction · Harbor & Main Realty (Demo)
A Berchtold deal record under contract, with the property, the people on each side, and contract deadlines.A Berchtold deal record under contract, with the property, the people on each side, and contract deadlines.

Keep the property, the parties, and every contract deadline on one deal. Scroll across the image to see the full screen.

How Berchtold works

Govern. Remember. Understand. Act. Measure. Learn.

See the five layers
  1. 01

    Governance

    Govern

    Your brand, your rules, roles, and approval policies set how work should happen. Brand rules are versioned.

  2. 02

    Memory

    Remember

    Contacts, relationships, deals, and activity keep the context behind the work. Each client has one record.

  3. 03

    Intelligence

    Understand

    Assistants read that context to explain what is going on and suggest the next step. Suggestions wait for review.

  4. 04

    Execution

    Act

    People and approved tools do the work: email, tasks, posts, deadlines, and follow-up.

  5. 05

    Signal

    Measure and learn

    Activity and results show what each step led to. That shapes the next decision.

Why it gets better

Berchtold's moat is the governed knowledge it builds over time. It starts with the brand. It grows with each client, message, deal, post, and result.

Questions

What real estate leaders ask us.

Do we have to replace our CRM to use Berchtold?

No. Berchtold includes contacts, deals, and email, so it can replace a separate CRM. You can also start with one part, such as social posts, and turn on the rest later. Free standard onboarding connects one standard CRM and imports your brand and core rules. After that, every agent, automation, and AI tool works from the same brand rules and client history.

Will my agents use it?

Agents get one place for their clients, deals, email, and tasks. Many updates take one tap. An agent answers a question on the record, or from a link in the deal review email, and can undo the answer for 10 minutes. Berchtold works in a phone browser and sends push notifications. The app is in English, German, Spanish, Italian, and Chinese. Admins set roles, so each agent sees what they need.

How do we know the AI will not make things up?

Berchtold is not the chatbot. It gives the AI your brand, your rules, and your client history. Each suggested update shows the note, email, or contract it came from. Missing data stays missing. Agent drafts are checked against your brand rules, and actions such as publishing wait for your approval in your Inbox.

Who owns the client records when an agent leaves?

The brokerage does. Records belong to the workspace, not to one agent. Agents see their own book unless an admin gives them access to all records. When an agent leaves, an admin moves their records and open tasks to another agent in one step. An admin can export your contacts at any time.

How do we stay in touch with past clients without more manual work?

Start from an automation template, such as birthday or home anniversary greetings and reminders. Templates cover leads, deal tasks, client care, and staying in touch, and you can rename the labels that group them. A brokerage program can run for every agent, and each agent can turn it off for their own contacts. Each email uses your brand and goes from your own domain after you verify it.

Can we see which marketing turns into closed deals?

Each contact keeps its first and latest source, with UTM values, and each deal links to its contacts. Each new deal keeps the source and campaign that brought in its main contact, and you can filter deals by them. Campaign reports show opens and clicks and leave out clicks from security scanners. Connect Google Analytics and Search Console to see traffic and search results.

How much does Berchtold cost?

Berchtold is priced per seat. Team is $129 per seat each month, with a 5-seat minimum. Brokerage is $99 per seat each month, with a 15-seat minimum. Enterprise is for 100 or more agents. Annual plans cost 10 times the monthly price. Standard onboarding is free.

Your martech is capable. Your marketing is not using it. Berchtold also offers senior marketing strategy consulting.

View Services

Purpose-built for real estate

See Berchtold with your own brokerage.

Tell us how your team works today. We will show you how it runs on one brand, one record of each client, and one set of rules.

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