Martech
Sitecore 9 Marketing Automation: First Look
Sitecore XP 9 introduced a brand new marketing automation application in the Launchpad. A first-hand look at how it works and what marketing outcomes it enables.
Sitecore recently released Experience Platform (XP) 9, which provides a brand new way to do marketing automation with a dedicated Launchpad application. In this presentation from the St. Louis Sitecore User Group meetup, Brett Berchtold gives a first-hand look at the new Marketing Automation application and walks through common marketing outcomes that can be implemented with the tool.
The new Marketing Automation application is a significant departure from the Engagement Plans model in previous Sitecore versions. It introduces a visual, canvas-based workflow builder that makes it substantially easier to design and manage complex automation sequences without deep developer involvement.
This post originally appeared on the Roundedcube blog in December 2017.
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