Features
Everything your team needs to keep AI on-brand.
One source of truth your team curates. Every AI tool they connect reads from it. Every output runs through the rules you set. Every correction loops back into the spec.
Brand Memory
Your voice, colors, rules, and references in every AI tool, automatically.
The voice your brand uses, the lexicon you have agreed on, the precedents you have approved, and the rules you cannot break. Curated once in Berchtold; read by every AI tool your team connects.
- Voice attributes, tone, and writing style rules
- Brand lexicon: terms to use, terms to avoid
- Approved precedents from past on-brand work
- Brand memory notes the team has captured over time
Copy Validation and Compliance
Catch off-brand or non-compliant copy before it ships.
Every piece of copy generated through a connected AI tool can be checked against your brand's compliance rules. Violations surface in the app. A live scoreboard shows how your AI outputs are trending against the standards you set.
- Real-time compliance checks against brand rules
- Live scoreboard segmented by tool, member, and surface
- Auto-validation runs in the background on every agent call
- Approval workflows for high-stakes copy
Content Operations
Publish, schedule, and govern across the tools your team already runs.
Operate your content stack from inside the AI tools your team is already in. Each client connects the systems that match their stack. Available connections cover content management, digital asset management, social scheduling, and email.
- CMS publishing: create, update, search posts and CPTs (available: WordPress)
- Asset management: search assets, import URLs, manage collections (available: WordPress DAM)
- Social scheduling: list channels, draft and schedule posts (available: Buffer)
- Email campaigns: create, segment, send (available: Mailchimp)
Distribution
Schedule social posts and email campaigns with brand voice already applied.
Because every AI tool is reading from the same brand source of truth, the copy that goes into your distribution channels already sounds like you. No final-pass cleanup. No scrambling for the latest tagline.
- Social post drafts that match brand voice (available: Buffer)
- Email campaign content set from one place (available: Mailchimp)
- CRM contact, deal, and pipeline operations (available: ActiveCampaign)
- Scheduled and recurring distribution via agents
Insights
Performance data alongside the content decisions it drives.
Pull the data your team uses into the AI tools your team plans content in. Each client connects the analytics systems they run. The data informs the brief; the brief produces the work; the work feeds back into the brand spec.
- Web analytics: traffic, sessions, conversions (available: Google Analytics)
- Search performance: queries, pages, rankings (available: Search Console)
- Backlinks and authority: domain rating, top keywords (available: Ahrefs)
- Channel performance over rolling windows (available: Buffer, Mailchimp)
Agents and Tasks
Run repeatable plays without copy-pasting context.
Briefs, audits, refreshes, weekly reviews. Define a task once; the agent runs it against your brand source of truth every time, proposes triage cards, and waits for the human to approve. The corrections feed back into the spec.
- Task playbooks with structured agent runs
- Confidence scoring on every proposal
- Human-in-the-loop approvals and pending actions
- Prior-task memory so each run learns from the last
Community
One inbox for every comment. On-brand replies before they post.
Engagement is where brands are won or lost, but it is usually scattered across apps and tabs. Community pulls every comment and reply from connected Facebook Pages and Instagram accounts into one unified inbox — with brand voice and compliance applied before any response goes out.
- Unified inbox: Facebook and Instagram comments side by side
- Full conversation threading, not isolated comments
- On-brand reply drafts cleared through your compliance gate
- Engagement themes flow back into your brand intelligence loop
AI Visibility
See exactly where your brand shows up in AI search — every day.
Before prospects visit your site, they ask ChatGPT, Gemini, or Claude. AI Visibility runs daily sweeps across all three, tracking whether your brand is mentioned, how it is described, and what competitors appear instead. Trend lines, platform breakdowns, and gap detection turn that picture into a content strategy.
- Daily automated queries across ChatGPT, Gemini, and Claude
- Mention rate trends week over week by platform
- Gap detection: queries where competitors appear but you do not
- Competitive share-of-voice in AI-generated answers
Content Inventory and Audit
Your whole site, scored and tracked over time.
A content inventory that builds itself. Every page fuses CMS data, a full SEO crawl, Google Analytics sessions, Search Console rankings, and on-brand fit scoring into one row — so you see what each page is, how it performs, and whether it actually sounds like you. ROT analysis, lift attribution, and weekly refresh included.
- Uncapped, sitemap-first crawl: status codes, titles, H1s, canonicals, readability
- Performance overlay: GA sessions and GSC clicks per page
- Brand-fit scoring against your voice, compliance rules, and pillars
- Snapshot history, change detection, and content lift reports after every play
Market Intelligence
Competitor moves and industry trends, turned into content angles.
Automated sweeps read competitor news, regulatory filings, job postings, and industry publications, then distill recurring themes into ranked trends with an on-brand content angle for each one. A weekly digest email delivers the top signals to your team without requiring a login.
- Ranked trend cards with signal summary, strategic implication, and content angle
- Competitor battlecards from real-time market signals
- Weekly digest email: top competitive moves and industry patterns
- Source management: toggle news, filings, patents, job boards, industry feeds
Setup Is Light