THE AI OPERATING SYSTEM FOR REAL ESTATE
Berchtold is the AI operating system for real estate teams and brokerages.
It starts with your brand and the rules you set. It links your CRM, email, deals, content, and agents. It tracks what each step leads to. People and AI can then see the whole business, act with full context, and learn from what works.
Every AI draft is checked against your brand rules before it ships. Brand rules are versioned, so you can see which rules were in effect when any piece was made.
PLANS
Pay per agent. Start online. Standard onboarding is included.
Growing teams
$129 per agent / month
Get startedBrokerages
$99 per agent / month
Get startedFranchises and 100+ agents
Custom pricing and terms
Talk to salesAnnual pricing is 10 times the monthly seat price. Team is $1,290 per agent per year. Brokerage is $990 per agent per year.
Each paid seat includes a monthly AI credit allowance. Credits cover work such as agent runs and content generation. If a team uses more, it can buy more credits in blocks. Usage stays visible, so a heavy month does not become a surprise bill.
WHAT EVERY PLAN IS BUILT ON
Berchtold's moat is the governed knowledge it builds over time. It starts with the brand. It grows with each client, message, deal, post, and result.
ContentOS is our methodology. It is built into how Berchtold works. You do not buy it separately.
Berchtold is not the chatbot. Berchtold is what makes the chatbot understand and run the brokerage.
OWNED, NOT RENTED
We believe the content you own should never be locked to a vendor. So Berchtold does not put your website inside the platform.
When you need a site, we build it on our repeatable WordPress foundation. It works with Berchtold, and it also works on its own through the Berchtold MCP. If you leave Berchtold or change partners, the site goes with you.
Each website build is scoped and priced before work starts.
Your site should be an asset you own, not a hostage to the software you rent.
We help your team get the first version running. Standard onboarding is free with every plan.
If the setup goes past the standard path, we define the work and price before it starts.
OPTIONAL SERVICES
Consulting is a separate track. Add it when you need senior strategy or implementation work. Skip it when you do not.
| # | Service | Format | What it does |
|---|---|---|---|
| 01 | Assessment | 4 to 6 weeks | Maps the current state and produces a 12-month roadmap with prioritized recommendations. |
| 02 | Local SEO | Monthly retainer | Improves how you show up in local search and map results. |
| 03 | Content Strategy | Monthly retainer | Ongoing content strategy and production for search and AI-generated answers. |
| 04 | Social Media Management | Monthly retainer | Plans, produces, and posts your social content. |
You do not need an Assessment, Local SEO, Content Strategy, Social Media Management, or a website build to use Berchtold. The app stands on its own. Services and the website add-on are there when the work needs a strategy partner, custom implementation, more hands, or an owned web presence.
FREQUENTLY ASKED QUESTIONS
Those platforms help run parts of the real estate business. Berchtold is the AI operating system across the business. It links your CRM, email, deals, content, and agents to one governed brand and one growing body of knowledge. It does not replace every tool. It gives people and AI the context and rules to use them together. Many real estate platforms also host your website inside their system, so the site stays behind if you leave. A Berchtold website is yours and goes with you.
No. The app is a standalone product. Onboarding is free. Assessment, Local SEO, Content Strategy, and Social Media Management are optional for organizations that want more strategy or implementation support.
No, and that is on purpose. We do not want your website locked inside our platform. If you need a site, we build it as a separately priced add-on on our repeatable WordPress foundation. It works with Berchtold or on its own through the Berchtold MCP.
You keep it. The domain, hosting account, admin access, theme and plugin licenses, and all content stay with you. The connection to Berchtold stops, and the site keeps running.
Standard onboarding includes connecting one standard CRM, importing your brand and core rules, and getting the first workflows running. Complex migrations, data cleanup, historical backfills, custom data models, and bespoke integrations are scoped separately before work begins.
Yes, on every plan. Use Berchtold directly or through your preferred compatible AI interface. Model Context Protocol (MCP) connects AI to Berchtold.
AI credits cover compute-heavy work such as agent runs and content generation. Each seat includes a monthly credit allowance. Extra usage is billed in blocks. The app shows usage before an overage becomes a surprise.
Monthly plans can be canceled at any time and stay active through the paid billing period.
Berchtold's moat is the governed knowledge it builds over time. It starts with the brand. It grows with each client, message, deal, post, and result.
START WITH YOUR TEAM
Choose a plan. Bring the brand. We will help get the first workflows running.
Get started