Berchtold · The Brand Layer in Practice
One source of truth for your team and every AI tool they use.
Berchtold gives your marketing team, and every Claude, ChatGPT, and Copilot they touch, the same brand source of truth, with a feedback loop that keeps everything on-brand as your brand evolves.
The Problem
Five people, five AI tools, five versions of your brand.
Every Claude, ChatGPT, and Copilot your team uses is guessing what on-brand means, and guessing differently. That is drift. Reviewers catch different things. Corrections live in someone's head. Nothing feeds back.
Drift across channels
Every tool guesses what on-brand means, and they guess differently.
Corrections lost on the floor
Reviewers catch different things. The fix lives in someone's head.
The brand book never updates
Nothing the team learns this quarter feeds back into the spec.
Outcomes
What that means for your team.
Every AI tool stays on-brand
The brand spec your team curates is the one Claude, ChatGPT, Cursor, and Copilot read from.
Every correction sticks across the team
Fix it once. Every tool, every reviewer, every channel inherits the correction.
The brand spec gets stronger over time, not weaker
Approved precedents, validations, and refinements feed back. The longer you use it, the sharper the brand gets.
What It Does
The capabilities your team uses every day.
Berchtold ships these as both an app for your team and a connected tool surface for the AI tools they use. Same source of truth, two ways in.
Validate copy
Catch off-brand or non-compliant copy before it ships.
Brand memory
Voice, lexicon, references, and approved precedents in every tool.
Voice and tone rules
The way your brand sounds, applied automatically to every AI output.
Asset search
Find the right logo, photo, or template without leaving the chat.
Compliance scoreboard
A live read on how well outputs match your standards.
Content operations
Publish, schedule, and govern through available connections to your CMS, social, and email tools.
Audience and personas
The audiences you write for, available to every AI tool by name.
Repeatable plays
Briefs, audits, refreshes that run without copy-pasting context.
How It Works
Three pieces. One source of truth.
01
Define your brand
Voice, colors, lexicon, audiences, references. Curated in the app, structured under the hood.
02
Connect your AI tools
Claude, ChatGPT, Cursor, Copilot. Connect once. Every conversation reads from the same brand truth.
03
Ship on-brand work
Validate, refine, publish. Every correction loops back into the spec so next time is sharper.
Built on Our Methodology
Berchtold is the Brand Layer of ContentOS™, made real.
ContentOS is our methodology for how modern marketing teams structure, govern, produce, and measure content. The Brand Layer is one of its four layers, and the part you can run today with the AI tools your team is already using. Berchtold is what that layer looks like in practice.
Read the MethodologyAvailable connections today
Already Running For
Teams using Berchtold today.
Pricing
Plans that scale with your team.
Free to start. Pay per brand when more of your team and more of your AI tools are on it. Flat rate when you need the whole portfolio on one source of truth.
Trial
Free
14 days. Full access. No card.
Standard
$99 / brand / mo
Pay per brand. Scales with your portfolio. Cancel anytime.
Pro Unlimited
$499 / mo
Flat rate. Unlimited brands. Best for agencies and groups.
One source of truth. Every tool aligned.
Start a 14-day free trial. Or talk to us about rolling Berchtold out across your team.