Project-based · 4–6 weeks
Marketing Maturity
Assessment.
A scored evaluation of your marketing across five dimensions: search, content, web, analytics, and technology. Delivered with a prioritized roadmap and an executive debrief. Not a proposal. Not a sales pitch. A real picture of where you are, where the gaps are, and what to do about them.
Investment
$15,000–$25,000
Timeline
4–6 weeks
What We Evaluate
Five dimensions. One clear picture.
01
Search & Visibility
How well your business is positioned to capture demand across traditional search, local results, and AI-generated answers.
- Technical SEO health and crawlability
- On-page optimization: titles, headings, content structure
- Local SEO: Google Business Profile, citations, local signals
- Generative Engine Optimization (GEO) presence in AI search
- Competitive positioning against key search rivals
02
Content Operations
Whether your content strategy is producing compounding value or running on a treadmill — high effort, low accumulation.
- Editorial strategy and topic ownership
- Content quality, depth, and search alignment
- Production system: capacity, workflow, consistency
- Distribution and channel coverage
- Content performance against measurable outcomes
03
Web & Digital Experience
Whether your website is an asset that converts or a liability that loses people before they engage.
- Core Web Vitals and page performance
- Conversion architecture: CTAs, user flows, friction points
- CMS health and your team's ability to execute independently
- Mobile experience and cross-device consistency
- SEO foundation: URL structure, internal linking, sitemap
04
Data & Measurement
Whether your analytics infrastructure tells you what is actually happening or just reflects what you hoped to see.
- Tracking completeness: are the right events firing?
- Goal and conversion configuration
- Attribution model and channel visibility
- Reporting framework: what gets reviewed, how often, by whom
- Data quality: gaps, duplication, unreliable signals
05
Technology Stack
Whether your martech investment is working together toward a coherent outcome or accumulating debt.
- Platform-to-need alignment: are the right tools in place?
- Integration gaps between systems
- Automation maturity and workflow coverage
- Redundancy and underutilized platform investment
- AI readiness across content, data, and operations
What You Get
Four deliverables. No fluff.
Deliverable
Marketing Maturity Scorecard
A scored evaluation across all five dimensions. Where you stand, where competitors are likely ahead, and where the highest-leverage gaps are. Built to be shared with leadership.
Deliverable
Findings Report
Detailed observations, gap analysis, and prioritized problems across every dimension evaluated. Written for marketing leadership and executives, not technical teams. No filler.
Deliverable
Strategic Roadmap
A sequenced 90-day, 6-month, and 12-month plan connecting your current state to where you need to be. Each phase is tied to specific problems identified in the findings, with resource and investment guidance.
Deliverable
Executive Debrief
A 60-minute working session with your leadership team to walk through the findings, answer questions, and align on priorities. Recorded and delivered with the full deliverable package.
How It Works
Four phases. Four to six weeks.
01
Week 1
Intake
Pre-work questionnaire and access audit. We gather context on your goals, team structure, current stack, and known gaps before the evaluation begins. No surprises, no wasted discovery time.
02
Weeks 2–3
Evaluation
Five-dimension analysis across your search presence, content operations, web performance, analytics infrastructure, and technology stack. Platform access, competitive research, and structured scoring against defined criteria.
03
Week 4
Synthesis
We build the scorecard, write the findings report, and sequence the roadmap. Every recommendation connects to a specific gap identified in the evaluation. Nothing theoretical.
04
Weeks 5–6
Delivery
Executive debrief with your leadership team. Full deliverable package delivered: scorecard, findings report, strategic roadmap, and session recording. You own everything.
Who It's For
You know something isn't working.
The Assessment is designed for marketing and digital experience leaders who have existing investment in marketing but can not get clear on where the problem is. You are spending. Your team is working. The results are not matching the effort. The Assessment tells you why.
- B2B organizations with $10M or more in annual revenue
- Teams with an existing website, marketing stack, and internal or agency resources
- Leaders who know something is wrong but can not pinpoint the highest-leverage problem
- Organizations about to make a significant technology or strategy investment
- Companies that have tried to fix search or content in-house and hit a ceiling